CHUNKY GUY
Welcome to a journey through Chunky Guy restaurant's branding. The restaurant owner had a simple
and fun idea: they wanted to create a fast-food place that's all about cheese using red and yellow colors and a playful tone of voice to make it even more enjoyable.
Since these colors are often seen in the food industry, we decided to stand out in another way. So let's talk about the heart of our brand: the Chunky Cheesy Wedge Guy Character. It's drawn in a style that reminds you of old cartoons. Our communication is easy to understand and always keeps a sense of fun and friendliness.
After all, when life is like a bowl of cheese, why complicate things?
